Ford And Quality Synonymous?

Is the new name for quality going to be Ford? If the one-time industry leader from Detroit has anything to say about it, their answer would be yes. Anyone who has driven a Ford lately must notice there is a difference. This year, their vehicles seem to have a certain quality about them. The first step to reducing defects, according to Kristen Kinley, Ford’s Quality Communications Manager, is to design better cars in general. Add to that a streamlined manufacturing process, which the company has been concentrating on for the past few years, and you get quality.

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