by David Nunez

For a significant number of years now, Toyotas Prius has been the top hybrid vehicle in the auto industry and stays triumphant in popularity and revenues in spite of the many competitive automobiles easily obtainable. The trend in Europe, the US and a considerable number of Asian countries like China and Korea has been increasingly shifting to completely electric automobiles and this industry has been witness to a vast flood of funds from both the private sector and governments. But Toyota appears to be standing off while other car producers are racing ahead with the introduction of cars like the Chevrolets Volt and Nissans Leaf.

Toyota officially became the biggest auto producer on the globe in early 2007, beating the US automobile giant General Motors, who had previously maintained the principal rank from the early nineteen thirties. A car that once embodied the intrusion of Japanese cars in America has performed enormously well in the contemporary US Consumer Assistance Recycle and Save Act of 2009 or as more regularly renowned, Cash for Clunkers. The stimulus was offered to auto buyers who were well disposed to trade in predetermined cars for new, more fuel effective, environmentally friendly vehicles. Toyota came out the leader with two of its models in the top three makes sold in this program, highlighting the automobile buyers confidence in Toyota as a green auto producer.

The Prius has perpetually been the incarnation of Toyotas dedication to engineering fuel-economical and environmentally friendly vehicles. The name is suitably adopted from the Latin word denoting in front and when it was inaugurated all through the globe in 2001, the Prius speedily became an symbol of the fresh generation of automobiles to come. Regular middle income households to Hollywood actors acquired the car as an demonstration of their zeal to the cause of a safer world. However, it took more than ten years after its development and original introduction to earn profits from this inventive project.

In the prevailing economic crisis, Toyota has had its average share of difficulties. In spite of ensuing deficit in the preceding couple of years, it has performed comparably better compared to other auto producers. However, in tumultuous days like these, Toyota appears to have adopted a guarded attitude to the new electric car technology and pay attention primarily on the top performing models, trying to squeeze as much as manageable out of the tested and accepted hybrid technology. Toyota has learned effectively from its many years of achievements in the automotive business and in spite of the fact that skeptics appear to worry that Toyota will falter when the technology ultimately becomes commercially viable, I seriously doubt Toyota has much to worry about.

The prime impediment in the commercial accomplishment of electric automobiles is the vast modification in infrastructure mandatory to support these cars. Electric cars can at present function seventy to seventy-five kilometers with no recharging, notably decreasing the travel distance. Additionally, there is no standard charging method in place, with several selections like plug in recharge and battery swap being worked upon. Experts project that it will take close to ten to fifteen years before an sufficient network is accessible for a large amount of these automobiles to be efficiently used for daily utilization.

The tale of the turtle and the rabbit would be a suitable analogy in this instance. In spite of Toyotas capacity to inaugurate an electric car in a fairly small period of time, it has decided to take the moderate course and make use of its top status with current technologies. After all slow and steady did win the contest, and the race has far from started.

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