by Ryan Chandler

If you’ve watched NASCAR lately, chances are you’ve heard about (or seen) the Car of Tomorrow. This is a generic car where the team slaps the sticker of their sponsor (Chevy, Toyota, Ford, Dodge) on the hood of the car, but the car is otherwise unaffiliated with the brand.

These cars are generally compiled from a conglomerate of random producers and don’t accurately represent the brands they promote. Proponents of this practice say that it evens out the playing field for all racers. On the other side of things, this has to hurt the sponsors somewhat, as the cars don’t resemble the actual models you can buy from these brands.

It would make a lot more sense if these cars looked more like the cars they’re trying to represent. Otherwise, the automaker has less and less of an impact on the driver’s success.

I don’t really see who loses from this approach. It’s not as if people will stop watching the races from it. The automakers would get more exposure, which during these economic times, is really much needed anyway.

And how about the power trains? These should represent the actual auto companies too. Not doing this just makes things more unrealistic in my mind.

All they should really need to do is to drive with an engine made by the car sponsoring them. Again, it adds a personal connection to the brand that many will lack should the Car of Tomorrow prevail.

Lastly, I don’t know if anybody else felt this way, but when gas was 4 dollars a gallon, it pained me to see cars using hundreds of gallons to go 400 miles. I think since it seems to work in other racing that NASCAR should switch to ethanol and to keep it American by using corn.

This could help NASCAR get some good publicity by using no gas in their cars. I have heard about many people who dislike NASCAR saying that they hate how they use so much gas. By changing to ethanol they could maybe pick up some of these fans. If gas prices were to hit 4 dollars again i think they could lose some regular fans when they realize the MPG of the cars.

About the Author: