PUYO’ is a Japanese onomatopoeia that expresses the
sensation of touching the vehicle’s soft body. It is meant to
convey a warm, friendly impression.

The PUYO represents a new idea in mobility that brings together
‘clean’, ‘safe’ and ‘fun’ functionality in an environmentally
responsible, people-friendly minimalist design featuring an
ultra-high efficiency, small frame and fuel cell technology
to please both users and onlookers alike.

HONDA PUYO
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HONDA PUYO
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Exterior design
The development theme for the PUYO exterior was to create a
cornerless, ‘Seamless Soft Box’ form that is kind to both people
and the environment. The goal was to create a personable design
with the feel of an adorable pet, while taking advantage of
the maximum spaciousness of the box-shaped design.
The PUYO’s ‘gel body’ features soft materials to promote
greater real-world safety. Moreover, the body has been made
luminescent to guide people into the proper operating position
and notify them of the vehicle’s condition,
facilitating a more intimate relationship between people
and their cars.

HONDA PUYO
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HONDA PUYO
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Interior design
Developed to have a ‘Silky Feel’, the PUYO’s interior is designed
to provide a refreshing, people-friendly space imbued with a
feeling of transparency. Features such as an instrument panel
monitor, controls that take advantage of the elastic qualities
of cloth to rise up when the vehicle starts up,
luminous fluid meter displays, and a joystick for intuitive
operation are all designed to gently support occupants’
senses and sensibilities.