Courier drivers jobs are plentiful but if you don’t know how to find them or to get them coming back for more well you might as well stop pretending you are running a business and stop now. If you don’t utilize a marketing strategy with a super customer service policy then it really is “game up”. All you will end up is tired and dam frustrated. This article contains a few simple pointers to start you off in the right direction. Use these ideas and build out on them, add your own ideas to them and very soon you will have a workable, productive plan.
Give these four methods of growing your courier work business a go and see what results you get.
Number one You need to get your hands on more customers. Number two You need each customer to use your service more than once. Number three You need each customer to hire you for more expensive jobs/return journeys etc. Number four You need to try and obtain regular, committed work from each customer
This is a very small but powerful list. Please do not underestimate the way these principles will work. You do not need to attend some fancy pants marketing course or spend thousands on useless advertising to start with. What you do need is committment and hard work. You see you need to build up a large customer base in order to maximize your profits and by having more customers this will happen.
How can you use marketing to acquire more customers?
Research everything – do not get lazy and think oh well I can miss this bit out. You might as well build a house with no foundations if you do this and you will be in for one BIG shock. Draw up a proper marketing plan, not some iffy list that you stuff in your back pocket…. If you have no idea how to do this grab some information of the internet – take your time and get it right. Try and grab hold of customers who you might not otherwise have been able to reach – by this I mean change something, does not have to be huge, in order to get a certain section of the market. You must implement solution marketing and make sure any advertising or material is linked into this.
The Importance of a Target Market in Small Business
Please try not to imagine yourself (well not in the beginning anyway) as the next world brand who is going to have so so many customers. This will not happen and trying to get loads of customers and prospects from all over the place is a complete waste of time. The deal here is that only so many people actually need your services so it doesn’t matter how fantastic you think you are this is the truth. Your marketing efforts need to be aimed at the correct niche you are in. If not you might as well go and sit in the park!!
OK so we have ascertained that you are a small business and do not have a huge marketing budget to blow! Well look on the bright side this is actually a bonus when you are first starting out because it makes you actually get off your butt and get creative – because you have to. Just make a start and it will become easier and fun getting customers oh and keeping them!