Hungarian artist David Raffai with the BMW Snug, has produced what he thinks a social space with wheels. On the inside, staggered seating provide the car’s interior a more open sense, much like you’d take pleasure in in a living room. On the outside, as well, the Snug features recessed areas on the side and back that act as seats.
BMW Snug was produced in teamwork with BMW Group and was based on paper waves which are covering a central cell, where the interior can be found.

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bmw sung
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David Raffai words :
In the future metropolis, which will be more and more chaotic, confusing, grey and polluted, we risk becoming automatons, slaves to money and personal success: not accepting the intrinsic naturalism of the human being; ready, instead, for selection and competition, forgetting about individual diversity and the respect of pure ideas, which separate us from cold, mechanic industrialization. Escape, via art, from the objective conception of things, choosing instead authentic, non-contaminated expression.

SNUG is a concept which aims to create a sense of community: a simple, fun object, designed for people who appreciate personal relationships, people who are different from the others, in their opinions and in their feelings. This multiplicity of emotions gives birth to an intention of self-expression able to make well-being and happiness blossom, trying to recover the values which are otherwise slowly vanishing in our world.

Some technical parameters:
– 4 seater interior which can be used as a living room
– changeable graphics on the side to be more unique
– fuel cell

The form concept was based on paper waves which are covering a central cell, where the interior can be found.