by Steffen Jameson

Say goodbye to the traditional Rancho Buy 3 Get 1 Free offer. The Rancho Shock and a Half deal is the latest, greatest offer for getting your vehicle outfitted with Rancho shocks. Every 4WD enthusiast and seasoned off-roader knows that spring has arrived when Rancho begins promoting their annual Buy 3 get 1 Free campaign. Let’s face it, spring wouldn’t be spring without it!

With the massive success of their quick LIFT line of suspension lift shocks, many customers aren’t buying shocks in sets of four anymore because most quickLIFT applications are for the front of the vehicle only. This was a problem for many customers because if they didn’t have a reason to buy four new shocks, then the Buy 3 Get 1 Free offer was no good for them.

Since so many customers didn’t have a reason to buy four new shocks, the Buy 3 Get 1 Free offer was really no offer at all.

The top-dogs at Rancho wanted to do something for everyone so they came up with an offer that’s fair for all and it works like this. If you buy two Rancho shocks, then you get one of them for half price. If you buy four Rancho shocks, then you get two of them for half price.

Now, if you can work a few numbers in your head you’ll see that you’re still getting one free shock and paying only for three. And the people buying only two shocks still get a rebate as well.

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